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Privacy Policy

Last Updated: 24 Sep 2024
Desia Limited’s Privacy and Data Protection Policy (“Privacy Policy”)

At Desia (“we”, “us”, or “our”), we prioritize safeguarding your privacy and Personal Data, adhering to the United Kingdom General Data Protection Regulation (“GDPR”), the Data Protection Act 2018, and all other applicable laws in the UK. This Privacy Policy outlines how we collect, process, and protect your data. It will also inform you about your privacy rights, how the law protects you, and outline our staff’s obligations when handling data.

Individuals from whom we may collect and use data include:
Your Data Controller

Desia is responsible for your Personal Data and acts as your Data Controller. While we are not legally required to appoint a data protection officer, any queries regarding your data can be addressed to info@desia.ai or by post at 20 Eastbourne Terrace, London, W2 6LG, UK.

You have the right to contact the Information Commissioner’s Office (ICO), the UK authority for data protection issues (www.ico.org.uk), but we encourage you to first allow us to address your concerns.

Processing Data on Behalf of a Controller and Processor Responsibilities

As Data Controllers, we assign staff members (Processors) to manage your data on our behalf. The following responsibilities fall to the Data Controller and Processors.

  • Ensure all data processing is based on one of the legal grounds outlined in GDPR.
  • Processors must maintain confidentiality by law or contract.
  • Implement technical and organizational measures to mitigate data security risks.
  • Get authorization before engaging another Processor.
  • Assist Controllers with responding to requests from data subjects.
  • Provide Controllers with necessary information for GDPR compliance.
  • Maintain records of data processing activities.
  • Cooperate with supervisory authorities upon request.
  • Ensure data handlers process data only under Controller instructions.
  • Notify the Controller promptly of any data breaches.
Types of Data / Privacy Policy Scope

Personal Data refers to information that can identify an individual. We may collect, store, and use various types of Personal Data, which include:

  • Profile/Identity Data: First name, last name, gender, date of birth.
  • Contact Data: Phone numbers, addresses, email addresses.
  • Marketing and Communications Data: Preferences for receiving information from us.
  • Billing Data: Payment details such as debit/credit card information.
  • Financial Data: Banking details such as account number and sort code.
  • Transactional Data: Records of payments made for our services/products.
  • We do not collect special categories of Personal Data, including data about race, religion, health, or criminal offenses.
The Legal Basis for Data Collection

The GDPR allows for Personal Data collection and processing under several conditions:

  • Consent: Provided when, for example, you opt-in to receive marketing emails.
  • Contractual Obligations: Some data is necessary to fulfill our contracts with you.
  • Legal Compliance: Data may be collected for legal purposes, such as fraud prevention.
  • Legitimate Interests: We may collect data for legitimate business reasons without significantly impacting your rights, such as using your address for deliveries.
Our Data Uses

We will only use your Personal Data when permitted by law.

Marketing and Content Updates

Unless you request otherwise, we may send you marketing updates and content that might interest you. Occasionally, we may suggest products or services based on your interests.

Change of Purpose

We will use your Personal Data only for the purposes it was collected, unless we find that it is necessary for another purpose compatible with the original. If we need to use your data for another purpose, we will inform you of the legal grounds allowing us to do so.

Your Rights and How You Are Protected by Us

Under GDPR, you have several rights, including:

  • Right to be informed about how your data is processed.
  • Right of access to view the Personal Data we hold.
  • Right to rectification to correct inaccurate data.
  • Right to erasure to delete your data under certain circumstances.
  • Right to object to data processing, particularly for marketing.
  • Right to restrict processing under specific conditions.
  • Right to data portability to transfer your data to another provider.
  • To exercise any of these rights, contact us at info@desia.ai.
Your Control Over Desia's Use of Your Personal Data

You can delete your account at any time, though we may not guarantee the deletion of all stored data. For assistance, contact us directly.

Your account is protected by a password, and you must take steps to secure your password and limit unauthorized access to your account.

California Privacy Rights

California residents may request information about the Personal Data shared with third parties for marketing purposes by contacting us.

How We Protect Your Personal Data

We are committed to ensuring the security of your data and safeguarding it from unauthorized disclosure. Any Personal Data we collect is accessible only to a limited number of employees with special access privileges and who are bound by strict confidentiality obligations. If we engage sub-contractors to store your data, we will retain control over your Personal Data and will not expose it to security risks that would not have been present had we kept the data ourselves. However, please be aware that no method of data transmission over the internet can be guaranteed as entirely secure. Third parties outside of the control of Desia Ltd may unlawfully intercept or access transmissions or private communications. While we make every effort to protect your Personal Data, we cannot guarantee or warrant the security of any information you transmit to us. Transmission of data is carried out at your own risk. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately.

Opting Out of Marketing Promotions

You can opt out of marketing messages at any time, but we may retain other data from your interactions with us for non-marketing purposes.

How to Request Your Data and the Process for Obtaining It

You will not be required to pay a fee to access your Personal Data (or to exercise any of your other rights). However, if your request is manifestly unfounded, we reserve the right to refuse to fulfill your request.To help verify your identity and confirm that you have the right to access your Personal Data (or exercise any of your other rights), we may ask you to provide specific information. This is a security measure to ensure that Personal Data is not shared with anyone who is not authorized to receive it. Additionally, we may contact you to request further details regarding your inquiry to expedite our response.

Your Data and Third Parties

We may share non-Personal Data with third parties. Personal Data may be shared with subcontractors or affiliates, subject to confidentiality agreements, and will be used solely for the purposes for which it was disclosed and in accordance with our instructions. Additionally, we may share Personal Data with relevant parties in the event that Desia Ltd anticipates a change in control, the acquisition of part or all of our business or assets, or in connection with the licensing of our technology.If Desia Ltd undergoes a sale or transfer, we may, at our discretion, transfer, sell, or assign your Personal Data to a third party as part of or in connection with the transaction. Upon such a transfer, the acquiring entity's Privacy Policy may govern the further use of your Personal Data. In all other circumstances, your data will continue to be protected under this Privacy Policy (as amended from time to time).We may also share your Personal Data at any time if required for legal purposes or to enforce our terms or this Privacy Policy.

Third-Party Links

Our site may contain links to third-party websites, and we are not responsible for their privacy practices.

Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your user experience and analyze website traffic. Cookies are small text files placed on your device that help us recognize your device on subsequent visits.We use the following types of cookies:
Essential Cookies: Necessary for the operation of our website.
Analytical Cookies: Help us understand how visitors interact with our website by collecting information anonymously.
Marketing Cookies: Used to deliver advertisements relevant to you and your interests.You can manage your cookie preferences through your browser settings.
Please note that disabling cookies may impact your experience on our website and limit the functionality available to you.

Data Breach Notification

In the unlikely event of a data breach that may impact your Personal Data, we will take all necessary measures to assess the breach and its implications. If it is determined that your rights and freedoms may be adversely affected, we will notify you without undue delay, in compliance with GDPR requirements. This notification will include:
1. A description of the nature of the breach.
2. The likely consequences of the breach.
3. Measures we have taken or will take to address the breach and mitigate any potential harm.

Data Sharing with Law Enforcement

We may share your Personal Data with law enforcement agencies, governmental authorities, or regulatory bodies as required by law or in response to valid legal requests. This may include sharing information necessary for the investigation of a crime, compliance with a subpoena, or other legal obligations. We will ensure that any sharing of your Personal Data in such circumstances is conducted in compliance with applicable laws and regulations, and we will strive to notify you of such sharing unless prohibited by law.

How Long We Retain Your Data

We will only retain your Personal Data for as long as necessary for its purpose or as required by law.

Age Limit for Our Users

You must be 18 or older to use Desia. We do not knowingly collect data from children.

User Responsibilities

As a user of our services, you have certain responsibilities to help us protect your Personal Data and maintain the security of your account. These responsibilities include:
Providing Accurate Information: You must ensure that any Personal Data you provide to us is accurate, complete, and up to date. If your information changes, please notify us promptly so we can update our records.
Protecting Account Credentials: You are responsible for maintaining the confidentiality of your account credentials, including your password. Do not share your login details with anyone, and inform us immediately if you suspect unauthorized access to your account.
Securing Your Device: Ensure that the device you use to access our services is secure and protected against malware, viruses, and unauthorized access. This includes using updated antivirus software and firewalls.
Complying with Applicable Laws: You must comply with all applicable laws and regulations when using our services. This includes refraining from using our services for any unlawful activities, including but not limited to fraud, hacking, or any form of harassment.
Respecting Others’ Privacy: You should not collect, store, or share the Personal Data of other individuals without their consent. Any data shared with us should not infringe on the rights of others.
Reporting Security Concerns: If you become aware of any security vulnerabilities or data breaches related to our services, you should report them to us immediately at info@desia.ai.
By fulfilling these responsibilities, you contribute to the overall security and integrity of our services and help us protect your Personal Data and that of other users.

International Transfer of Data

Your data may be stored and processed outside the UK. By using our services, you consent to these transfers.

Notification of Changes and Acceptance of Policy

We regularly review this Privacy Policy and post updates here. By using Desia, you agree to this policy.

Interpretation

All instances of the word "including" are understood to mean "including but not limited to," and the examples listed are not intended to restrict the term they illustrate in any way. Any email addresses provided in this policy may be used solely for the purposes specified, and any unrelated correspondence will not be acknowledged. Unless required by law, we reserve the right not to respond to emails, even if they pertain to a legitimate subject matter for which an email address has been provided. You are more likely to receive a response if your request or question is polite, reasonable, and there is no relatively obvious alternative way to address your concern (such as FAQs or other sections of our website).Our staff members are not authorized to enter into contracts on behalf of Desia Ltd, waive rights, or make representations (whether contractual or otherwise). If any content in an email from a Desia Ltd address conflicts with anything in this policy, our terms, or any official public announcement on our website, or if it is inconsistent with or constitutes a waiver of any rights of Desia Ltd, the email content will be interpreted in a manner that prioritizes the latter. The only exception to this rule is genuine correspondence explicitly identified as being from the Desia Ltd legal department.

Terms of Use

Please also review our Terms of Service for more information about your use of Desia.