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Privacy Policy

Last Updated: 24 Sep 2024
Desia Limited’s Privacy and Data Protection Policy (“Privacy Policy”)

At Desia (“we”, “us”, or “our”), we prioritize safeguarding your privacy and Personal Data, adhering to the United Kingdom General Data Protection Regulation (“GDPR”), the Data Protection Act 2018, and all other applicable laws in the UK. This Privacy Policy outlines how we collect, process, and protect your data. It will also inform you about your privacy rights, how the law protects you, and outline our staff’s obligations when handling data.

Individuals from whom we may collect and use data include:
Your Data Controller

Desia is responsible for your Personal Data and acts as your Data Controller. While we are not legally required to appoint a data protection officer, any queries regarding your data can be addressed to info@desia.ai or by post at 20 Eastbourne Terrace, London, W2 6LG, UK.

You have the right to contact the Information Commissioner’s Office (ICO), the UK authority for data protection issues (www.ico.org.uk), but we encourage you to first allow us to address your concerns.

Processing Data on Behalf of a Controller and Processor Responsibilities

As Data Controllers, we assign staff members (Processors) to manage your data on our behalf. The following responsibilities fall to the Data Controller and Processors.

  • Ensure all data processing is based on one of the legal grounds outlined in GDPR.
  • Processors must maintain confidentiality by law or contract.
  • Implement technical and organizational measures to mitigate data security risks.
  • Get authorization before engaging another Processor.
  • Assist Controllers with responding to requests from data subjects.
  • Provide Controllers with necessary information for GDPR compliance.
  • Maintain records of data processing activities.
  • Cooperate with supervisory authorities upon request.
  • Ensure data handlers process data only under Controller instructions.
  • Notify the Controller promptly of any data breaches.
Types of Data / Privacy Policy Scope

Personal Data refers to information that can identify an individual. We collect, store, and use various types of Personal Data, which include:

  • Profile/Identity Data: First name, last name, gender, date of birth.
  • Contact Data: Phone numbers, addresses, email addresses.
  • Marketing and Communications Data: Preferences for receiving information from us.
  • Billing Data: Payment details such as debit/credit card information.
  • Financial Data: Banking details such as account number and sort code.
  • Transactional Data: Records of payments made for our services/products.
  • We do not collect special categories of Personal Data, including data about race, religion, health, or criminal offenses.
The Legal Basis for Data Collection

The GDPR allows for Personal Data collection and processing under several conditions:

  • Consent: Provided when, for example, you opt-in to receive marketing emails.
  • Contractual Obligations: Some data is necessary to fulfill our contracts with you.
  • Legal Compliance: Data may be collected for legal purposes, such as fraud prevention.
  • Legitimate Interests: We may collect data for legitimate business reasons without significantly impacting your rights, such as using your address for deliveries.
Our Data Uses

We will only use your Personal Data when permitted by law.

Marketing and Content Updates

Unless you request otherwise, we may send you marketing updates and content that might interest you. Occasionally, we may suggest products or services based on your interests.

Change of Purpose

We will use your Personal Data only for the purposes it was collected, unless we find that it is necessary for another purpose compatible with the original. If we need to use your data for another purpose, we will inform you of the legal grounds allowing us to do so.

Your Rights and How You Are Protected by Us

Under GDPR, you have several rights, including:

  • Right to be informed about how your data is processed.
  • Right of access to view the Personal Data we hold.
  • Right to rectification to correct inaccurate data.
  • Right to erasure to delete your data under certain circumstances.
  • Right to object to data processing, particularly for marketing.
  • Right to restrict processing under specific conditions.
  • Right to data portability to transfer your data to another provider.
  • To exercise any of these rights, contact us at info@desia.ai.
Your Control Over Desia's Use of Your Personal Data

You can delete your account at any time, though we may not guarantee the deletion of all stored data. For assistance, contact us directly.

Your account is protected by a password, and you must take steps to secure your password and limit unauthorized access to your account.

California Privacy Rights

California residents may request information about the Personal Data shared with third parties for marketing purposes by contacting us.

How We Protect Your Personal Data

We take several measures to keep your data secure, limiting access to only those employees who need it. Unfortunately, no data transmission over the internet is entirely secure, so any transmission is at your own risk.

Opting Out of Marketing Promotions

You can opt out of marketing messages at any time, but we may retain other data from your interactions with us for non-marketing purposes.

How to Request Your Data and the Process for Obtaining It

There is no fee for accessing your Personal Data. We may request information to confirm your identity before releasing your data.

Your Data and Third Parties

We may share your data with third parties, including affiliates and subcontractors, under confidentiality agreements. In the event of a sale or transfer of Desia, your data may be transferred to a new entity. We may also share data if required by law.

Third-Party Links

Our site may contain links to third-party websites, and we are not responsible for their privacy practices.

How Long We Retain Your Data

We will only retain your Personal Data for as long as necessary for its purpose or as required by law.

Age Limit for Our Users

You must be 18 or older to use Desia. We do not knowingly collect data from children.

International Transfer of Data

Your data may be stored and processed outside the UK. By using our services, you consent to these transfers.

Notification of Changes and Acceptance of Policy

We regularly review this Privacy Policy and post updates here. By using Desia, you agree to this policy.

Interpretation

The terms of this policy take precedence over any conflicting statements in correspondence from Desia.

Terms of Use

Please also review our Terms of Service for more information about your use of Desia.